Your workplace image inside and out

When you are job searching you need to pay attention to your workplace image inside and out.

What do I mean by that?

Well, you are probably aware that how you dress for an interview has a massive effect on how employable the interviewer considers you.

So dress as someone who is successful in the job for which you are applying. Don't dress too young, even if you are very young, and don't dress like an "old" person even if you are just a few years from retirement.

Dress professionally, job appropriate, smartly and showing some connection to current fashions.

Inside is a more difficult problem.

You may have heard the saying "Your belief is your reality." Henry Ford of Ford Motors is famous as saying "If you believe you can or you can not, you are right"

These are two ways of saying the same thing.

If you believe the interviewer will consider you too young, you will probably show that very quickly in your behavior. Instead have the mind set that you are mature and responsible enough to handle this job, and you will project that at an interview.

At the other end of the scale, if you apply for jobs with the mindset of "no-one will hire me because I'm old" then, once again, you are probably right.

Instead form the belief that you have experience, stability, proven work ethic and your maturity will be benefit to any workplace, whether populated by young or old.

Your actual age is chronological and out of your control.

Your mind set, including how old you see yourself as, is up to you.

See yourself as appropriate for the job you are seeking, and you are.

See yourself as too young, or too old (or too anything else!) and you are.

So get with the program. Inside and out.

And remember, your belief is your reality.

Sharing your other interests can find you a job

So you like jazz music, but the job you are seeking is that of a bookkeeper. How can you make jazz help you find your bookkeeping job?

Easy.

Find out where there is jazz in your community. Is there a festival, a group, and location where jazz is frequently played? Perhaps you're involved in those already. But are you using them to help you find a job?

With your 30 second commercial at the ready, you can talk to anyone at any of the jazz related events/ places you go to, and get help from them.

Once people relate to you, in this case through a mutual interest like jazz, they are more open and more likely to help you.

"I love this music and could spend my life just listening to it, but unfortunately I need to work! I wonder if you know anyone I can talk to - whether or not they are jazz enthusiasts like us - who might know of any possibilities for work in bookkeeping. I've been bookkeeping for 10 years, and have great skills and a terrific reputation for accuracy. Can you suggest anyone I could talk to, who might know of what's out there?"

Hand them your business card, then, if appropriate, continue to build rapport and share your mutual interest in jazz. Or move around, if appropriate to the venue, and chat to as many others, repeating the same process.

Go to any such event or occasion with a plan of action in mind. Make up your mind to talk to a specific number of people, and don't allow yourself to stand and chat to long time friends (who already know you are looking and have given you what help they can) until you have successfully completed your agenda.

So network with a goal in mind - but don't forget to enjoy yourself at the same time.

Here are some great resources to help with your job search:

WOW...Youre Hired! This Breakthrough Product Reveals The Secret For Getting Hired. Job Seekers Love It

Youre Hired! - The Complete Guide To Landing Your Dream Job! This Really Is The Complete Guide To Landing Your Dream Job Which Every Jobseeker Needs. 143 Pages Of Job Advice From A Recruitment Professional, Plus Some Stunning Free Bonuses.

Job Seach help in person...

Networking can get you a job

Networking can get you a job!

In fact it’s the No. 1 way to do so.

Take a look at the questions below and check out your networking quota.
0= I do not do up to 5 = I consistently do

Meeting People:
Who do you know?
• It’s important not just to meet people, but to let them feel they know me: I know it's not who I know, but who knows me that counts
• I "connect" effectively daily with people I meet either formally or informally
• I smile when I answer the phone because I know the person on the other end can hear it
• I don’t wait for others to introduce themselves to me: I go ahead and introduce myself
• I’ll be one of the first to arrive at any meeting or group to give me more chance to meet more people
• I make connections for others, by introducing them to each other
• People usually seem relaxed and comfortable in my company: I am approachable, friendly, kind and polite
• My handshake is always firm, but not strong enough to cause pain, and I look the other person in the eye as we shake hands.
• I frequently enlist others help by asking “Do you know anyone who….?”

Communicating with others:
Effective communication
• I use active listening skills, so others know I am interested and listening
• I always read a business card when I receive it, and comment if appropriate
• When I receive a business card, I write on the back of it any information about that person I wish to remember
• When someone is telling me something, I ask questions to show interest and to get more information
• I work at remembering names, jobs and businesses of people I meet
• I have a effective 30-second introduction that tells who I am, what I do and what I am looking for
• I understand that every time I meet another person it can be considered a “networking event”
• I believe in “give to get” and I offer any help or assistance I can to those I meet

Connecting is of premium importance
Make an impact. What do you want to be remembered for?
• My business/ networking cards are up to date and in good condition, and I always have plenty with me
• I know the ideal time to give out my business/networking card is at the end of a conversation, not at the beginning
• I keep the business cards I receive, and check regularly to see remind myself of all the connections I have made
• I go to meetings and am involved with networking and professional organizations appropriate to my field
• When I go to networking events I have an agenda to meet a specific number of new people and do not just chat to people I know until I have achieved this goal.
Follow up
Keeping in touch
• I take the time to think of ways to continue connecting with others I have met
• I return e-mails and phone calls within 24 hours or less whenever possible
• When making a business or job related phone call, I am prepared for either a live person or voice mail, and come across sounding professional and organized.
• I keep my promises and follow up on commitments so others come to think of someone who can be trusted

Not many people can score 5 for every question, but obviously the higher your score the better you are doing at networking. So take a look at your lower scores and consider ways you can improve in these areas.

Finding work is all about people, who you know and who knows you.

Find a Job: The Best Ways and the Worst Ways

As with every thing else in life, there are best and worst ways to find a job.
There are effective and ineffective methods of job search.

In general terms, when you do something that does not actively involve interacting with another human being, you will be less successful. When you contact individuals, you will be more successful.

Least Successful Ways of finding work:

1. Answering newspaper, magazine or online job advertisements.
This method averages around 7% success rate, and yet it is the only form of job search that many people engage in. Think about it, when you apply for an advertised job, you are in competition with everyone else who is doing the same. In a tight job market, this can mean hundreds of other job seekers.
It’s by no means impossible to land a good job through the classifieds, or the employment pages on websites, but it is not one of the more successful methods.

2. Mailing resumes to employers, unasked.
If the employer is not actively looking for an new employee with your skills, and your resume arrives uninvited in his/her inbox, (paper or electronic) s/he is unlikely to bother much about it. Of course, if you are lucky, you’re resume will arrive just as someone has handed in their notice … but what are the chances of that!
If you do send out resumes to employers unasked, to make this method at all productive, you must follow up promptly with a phone call (tell the employer in your cover letter that you will do so – the do it!)

3. Listing your name with Employment Agencies
Again, you may get lucky. In the more general jobs, like office administration, you may well get several short term postings, and may even eventually find a company who wants to “buy” you from the agency and give you a permanent job. The lower paying the job you are seeking, the more chance you have for success with this method.
According to Richard Bolles of “What Color is your Parachute”, these methods outlined above all have a below 10% success rate.

However, that does not mean there is no work out there. There is. You just have to know how to find it. Read on:


Most Successful Ways of finding work:

1. Talk to people, everyone and anyone. Ask them not only if they know of any jobs in your field, but also if they know anyone who works in your field that you could talk to – not to ask for a job, just to find out where they think there might be possibilities for you. Usually people have a pretty good idea what is out there in their own field of employment.

2. Cold call on employers even if they don’t appear to be hiring. Phone and ask if you can come in to see them, on in smaller companies, just show up and ask to see the manager or human resource person. If they are busy, ask to make an appointment. Dress professionally, and have your resume with you.

3. Use the Yellow Pages. Look up the index in the Yellow Pages for every heading that might apply to you, the read the entries under each heading. Write down the names of any company you think might employ people with your skills. Either online, or by phone, find out the name of the hiring manager, then proceed as above with a cold call.

The most successful method of all:

Combine all of the above.

Here a great resource to help you find a job.

Job Hunting: let your fingers do the walking

Less and less of us let our fingers do the walking through paper pages any more. It's all online. But ye olde yellow pages still have their uses in job search.

Here is one.

At the front of your yellow pages is an index. It lists all the categories that appear later on in the book.

By scanning down the index you may come up with some category names that are a fit for your job search, that you hadn't previous considered. The reason is that there are so many ways to word various types of businesses, that you may not think of them all.

Reading the index in the yellow pages can show you the ones you've missed.

Of course, what you then do is go to these sections and go down through all the listings and contact each and every company that seems at all likely to hire people with your skills.

This way of job searching has a very high success rate.

Working from home can be a full time, or a part time alternative to a "job."

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Let your fingers do the walking ... but you do the talking

The Yellow Pages, although used less now that we can just "Google" whatever we want, still have their undisputed uses.

One of them is to help you find companies that can hire you.

So let your fingers do the walking ... but be well prepared to do the talking!

First look in the index of the Yellow Pages. Mark or write down every index heading that suggests companies of the type that would use people with your skills and experience.

Then go to the pages for each of these headings and go down through all the individual listings for each heading and phone every one of them, unless something in their Yellow Pages entry suggests they are not likely to hire people like you.

Yes, I said, every single entry.

But before you do ... take the time to write down a script of what you will say when you phone.

For this you need your 30 second commercial.

If the employer doesn't ask for your resume or invite you in to see him/ her, always ask if they know of anyone else who might be hiring in this area.

Do not ask if you can call in a few weeks to check if anything has come up. The employer might say "no"!

Instead, just write down the phone number, name and anything useful you found out and phone again in a few weeks anyway (assuming you are still looking!)

It may seem tedious. And it is. But it's also one of the most successful ways of finding work. So if you want a job, it's worth it.

Also read...
Finding work in the Hidden Job Market

Jobs can be found in News Stories

What is the Hidden Job Market

How many jobs are you missing if you only check the Job Ads

Create your Job Search "Business" Card

The best way to find a job in a tough job market is to get out there and speak to people.

Yes, speak to the obvious people, like employers, people who are already employed in the industry or by the companies where you want to work.

But don't stop there.

It is estimated that everyone knows between 200 - 300 people.

So, that goes for your hairdresser, plumber, pharmacist, cashier at the supermarket, doctor and his nurse, dentist and dental hygienist, anyone you meet socially. It means anyone you meet anytime, any place, any how.

They all know 200 - 300 people. So what are the chances they know someone who works in your field, and may even know someone who is hiring in your field?

But they can't help you if they don't know you need their help.

And they don't want your resume.

Instead, make Business Cards. They are really Networking Cards. T

hey will have your name and contact information on them.

Under your name will be the title of the job for which you are looking - the same way it would be written if you actually had the job. After all, you are still an engineer, salesperson, veterinary technician or whatever, even though you do not currently have a job.

Then they will have 3 bulleted items giving your greatest skills or experience. This can be taken from the highlights section or your resume.

If you want you can put more details on the back of the card, but most people never look at the back, so don't rely on it being read very often.

Give there cards out to everyone you can. Give more than one to anyone who is likely to have more than one person to whom to pass it on.

If you want to really go for it, leave them on tables in libraries, coffee shops etc, and especially if you go any places you know people connected with your type of work go.

Just make sure it's only your phone number, or perhaps phone number and email address that is on the card. No address.

You can make your own business cards by buying sheets of pre-perforated cards at your local office supply store. MS Word and WordPerfect both have "labels" templates which include business card ones that match your purchased sheets exactly.

Or you can order 250 free business cards, online, paying only postage, from Vistaprint. I have used this service several times and it is fast, efficient - and you really do only pay the postage!

Consider less obvious employers

When you're looking for a job, the natural thing is to think of the employers who are most likely to use your services. A Plumber works for a plumbing company, and computer programmer workd for an IT services company, a trainer works for a training company.

These are the obvious.

But when you can't find work with the obvious, or even before trying the obvious, take a look at the less obvious.

An IT guy can work for just about any company. If the company is small, he may work for 2 or more companies.

Any large institution needs all types of maintenance, including a plumber. Industrial plants need plumbers. Hospitals need plumbers. So do hotels.

And training ... government have trainer positions, many organizations use facilitators on a regular basis, that that is just another form of training. With people requiring retraining to find work these days, trainers/ facilitators are in high demand.

These are just a few suggestions. I'm sure you could come up with many more for these 3 jobs.

The point is that whatever your job, you can find work in the unlikeliest places.

So try this exercise.

Look in the yellow pages. I know - no-one reads the yellow pages any more, we all "Google" the company we want on the computer. But for this exercise, use the yellow pages.

Look at the index, and as you read down the list of the various types of companies consider how this industry might use your skills. If you think it's possible, go to the section listed in the index, and read the actual companies. Look at the ads. Consider, again, how could I fit with this company.

When you find something that might work, go to webpages as well as reading the yellow pages ads, and find out more about the companies, what they do, what they want, how they operate.

Work out for yourself how you fit, because when you contact the employer (which is the next step) YOU will have to be able to show him how you fit into this company and industry. He will probably not "do the math" and work it out himself.

Example: I am a Career Counsellor. Once, looking for a fill-in job for a while, I applied for a job as a weight loss consultant. How is this a fit (especially since I had never been on a diet)?

As I told the manager when she interviewed me, in career counselling people come to me with a problem (in this case, they need a job), I have the knowledge to help them, I am willing to listen and encourage. I support them in their transition.

As a weight loss consultant people come to you with a problem (in this case they want to lose weight), I (the job ad said they would train me) have the knowledge to help them, I am willing to listen and encourage. I support them in their transition.

The only difference is the type of knowledge I need. It's the same job. The manager nodded at my explanation and hired me.

So take time to think out where your skills, experience and training fit that is not the obvious. Then take the time to think it through so you have a viable, convincing argument for why you'd be good in this job. Your cover letter is a good place to write that, or face to face on "cold call".

In tougher times, creativity is the name of the game.

Looking for more job search help?
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Go where the employers go

Where do employers go when they're out of the office?

One of the places they go is the local Chamber of Commerce, or Business Centre for the city or town. These organizations usually host monthly "mixers", often for free and open to non-members at least for one visit.

Here employers mix and hope to find more business or business connections.

Here is also where they pass on names of possible employees to each other.

Here is where you should be as part of your job search, ready with your business card and 30 second info-mercial.
(read down for more on these)

Go around, meet as many people as you can. Tell them what you are looking for in the way of work and give them your card. Ask them to pass it on to anyone they know who may be looking for someone with your skills.

Your business card will have your name, contact information and either a job title (if the title makes it clear what you do) or 3 bulleted skills that you think will hook an employer the most.

Your Informercial takes about 30 seconds to deliver, and tells the listener exactly what it is you are seeking by way of employment.

Read other blog entries here on these two topics.

So get out and meet employers where they go, and find jobs before your competition.

Need more help with your job search?

Be Creatrive: consider how your skills can fit into the most unlikely places

We all tend to allow ourselves to get stuck in "boxes". We get ideas about where our skills fit and don't realize that there are a great many other places and businesses out there where these same skills might be useful.

A client who had been working in manufacturing for years, moved to the island here where I live to be with his new fiancee, where basically there is no manufacturing. He couldn't think what on earth he could do here. However, this is a retirement location, so health care is huge. He eventually found work cleaning and sterilizing surgical instruments, working for the local Health Authority. Wasn't an obvious move from manufacturing, but it turned out to use the same mechanical skills and attention to detail he has used before.

That is just one example of a creative job search.

Don't allow yourself to be boxed in by where you expect to find work. Instead, look to see what is out there. What companies, what types of work are hiring, then think out which of your skills fit in, and how.

Don't expect the employer to do this when you send in your resume. S/he won't.

Instead, make sure you point out clearly that you have these specific skills that are relevant to the job for which you are applying, even if it's a totally different job than you've had before. It's the skills that matter, not the job title.

But you have to sell the skills Your resume has to be targetted to the job you are applying for, and the relevant skills you have to offer. And when you go to the interview, make sure you are ready to back that up with strong examples of when you used these skills in ways that make sense to this employer and this job.

The limit of this is your creativity. Notice I say creativity ... I am not suggesting any deception. I am however suggesting looking at your skills from a different angle and finding out where else they could fit.
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Network you way to a job

Just because you are looking for a job in accounting doesn't mean it's not worth while to tell your plumber, your hairdresser, your friend's friend who's a salesman.

Most people have heard of the 6 degrees of separation, which stated that you are never more than 6 contacts away from the person you want to find.

Have you also heard that most people have a network of around 200-300 people. That is, most people know 200 - 300 people.

So just because the person you are speaking to can't hire you, doesn't mean s/he doesn't know someone who can, or at least know someone, who knows someone who can.

It doesn't make sense to ask your mailman if he can hire you as an office manager, but it does make sense to tell your mailman you are seeking a position as an office manager and can s/he think of anyone you could talk to, who may know of any position of this type.

You have to explain in easy to understand language what your job is - and this is easier for some than for others (specifically those in the computer world), but you have to if you want to get the names of people to talk to.

So get out there and network. Ask everyone you know if they know of anyone you can talk to. Make it clear that you do not necessarily expect that person to be able to hire you. You just want to talk to them and find out if they know of any companies that are hiring etc.

Job search is hard work if done right, but the rewards are worth it.

Your uniqueness can help you find work

What can you do for the employer that no-one else can? What is the uniqueness you bring to this job? Knowing that can make all the difference to your job search.

There will be a great many things that anyone looking for the same job as you will, presumably, be able to do.

For an receptionist job, for example, it is to be hoped that all applicants will be able answer phones, speak politely to clients in person or on the phone, relay messages, and many other typical reception duties.

But what is your uniqueness?

For example, if you have a second language or have lived for any length of time in another country, then when you apply for a job, mention your language and cultural experience, even if it's not requested.

If you have past experience working as a "techie" in IT, and are now looking for an office job, again especially if it is a small company you are applying with, mentioning your ability to keep computers running might make all the difference to your chances of landing an interview.

I am not suggesting it will get you into a job for which you are not well qualified, but if you have the qualifications, it might just be the thing that swings it for you if you also do a good job of the interview.

Employers, especially smaller companies, are very interested in the "freebies" employees might bring with them. So each time you see a job advertisement that interests you, think what else you have to offer that might make all the difference to this employer.

More help with job search.

Need to find a job fast?
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Finding a job in tough times

With the downturn in the global economy, more and more people have lost their jobs and are out there looking for work.

This also means that when you find a job advertised, there are even more people in competition with you than might have been the case in more prosperous times.

So it is time to consider other methods of finding work.

The number one way to find work is through networking, which just means talking to people.

In smaller towns this is the normal way for many people to find work. They just go and talk to everyone they know around town, and find out who is hiring.

In larger centres this is done less. But there is no reason you can't do it, no matter where you live.

Start with people you know. Ask if they know of anyone you can talk to who might know of the type of job you are seeking. Get names and phone numbers.

Call up and tell this person who gave your their number, and ask if you can come talk to them briefly about any possiblities they may know of. If absolutely necessary, do it all by phone.

If they know of some work, great. If not, ask if they know of anyone else you can talk to about this. Get names and numbers, and continue in this way until you have created a wide circle of contacts and ulitmately find work.

Obviously, hard times mean that there are less available jobs, so even this means of job search will not necessarily turn up anything instantly, but keep going. If there is work out there at all, you will eventually find it through your network of contacts.

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New Year: New Job

It's tough looking for a new job over the festive season.

Employers are not looking to hire, unless it's absolutely necessary, until the new year rolls in.

So now the new year has arrived, it's time to kick your job search into high gear.

Don't wait for the job ads to appear. Get out there and introduce yourself to as many employers as you can.

Temporary employment, especially retail, falls off after the Christmas sales are over, but that doesn't mean there are no jobs.

Consider who might hire you. Consider why they might be looking early in the year.

Write up your resume and cover letter and go around dropping them off at every place you think might be interested in hiring someone with your skills.

If you find an employer who was thinking of placing an ad early in the new year, you have a chance of getting in ahead of the competition, and getting a new job, with the ad never having to run.

Any time is the right time to go cold calling to employers. And if you ask each one who doesn't have a job for you, if they know of any other business that might be looking to hire, your cold calls become "warm" calls.

It's a warm call because now you can say "Mr. X of ABC company mentioned you might be hiring soon...." and the door opens a little wider because you are mentioning a name they know.

So, yes, any time is the right time to drop off resumes, but if you get going first thing in the new year, you have a chance at beating every one else to the new job.

Good Luck and Happy New Year.

Want more help in finding that perfect job?

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A Positive Attitude is crucial to your job search

Do you know the number one thing that employers hire for?

Attitude.

You can teach someone skills such as how to use a computer, welding or landscaping, but how can you teach someone to have a great attitude?

Obviously attitude is not all there is. If you go in for brain surgery you hope the surgeon has something other than just a great atttitude ... but would you want one with a bad attitude?

So do an attitude check and if you think you have anything other than a positively terrific attitude, work at changing it.

A great attitude will take you farther than you can possibly imagine.

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How to look for a Job: a strong introduction can get you in the door

Put your Job Search into high gear with a creative 30 second commercial, Infomercial or Elevator Speech.

- have a job title that explains what you do
– it is no use giving someone a job title that is correct, but does not tell the average person what exactly your job is.
– make up a title, if necessary, from which most people will immediately get some idea of the work you do.
- know what skills have that you most want to use in this job
- know the answer to “why should I hire you?” – which is the benefit you will bring an employer.

A 30 second commercial MUST be practiced and memorized.

Even the most accomplished job seeker will not do a good job of creating one on the spot.

You have to carefully think out what skills and benefits you want to mention, and make sure you present them clearly and concisely.

However, it should not sound practiced and memorized, so put feeling into it when you say it. Don’t just reel it off like a poem.

If the person you are speaking with already knows your name, don’t start off with “My name is…” (This may sound obvious, but believe me, in many years of teaching this format, it doesn’t appear to be obvious at all.)

My name is ________________________ and I am a _____(easily understood job title)_____.

I ___(tell one of your top skills that you want to use)____ and ___(another of top best skills)____

(Tell them what benefit you bring the employer)____. I am looking for opportunities to

offer these skills to a new employer.

I would really appreciate hearing any suggestions you might have about possible

openings, or any people you would suggest I speak with.


Then offer your business card – NOT your résumé.


Example:

My name is Robert Jackson and I am a web designer. I create original and very unique websites that project the company image. I am especially good at doing all the things that make sure the website then comes up on the first page of Google.

In the past I have always increased business for my employers through heightened online visibility. I am looking for opportunities to offer these skills to a new employer.

I’d really appreciate hearing any suggestions you might have about possible openings, or any people you would suggest I speak with.

OR

My name is Penelope Angelo and I am a Personal Assistant. I offer my employer all the usual office administration skills plus bookkeeping, tax preparation and creating of customized business forms.

In the past I have allowed my small business employers to have more time to work on sales and marketing, as they can trust me to look after all the administration details effectively.

I’d really appreciate hearing any suggestions you might have about possible openings, or any people you would suggest I speak with.

Want more help with your creative job search?

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Jobs can be found in News Stories

Jobs can be found in News Stories. Yes, they can.

When you read the newspaper, or listen to the news on the radio or TV, do so with your job search in mind.

Knowing when a new business is coming to town, a new project happening or an event taking place can show you where your skills and experience can be put to use.

A new hotel coming? Not only is there construction, but there will be all the products and services needed related to decorating, supplies of all kinds, and eventually staff.

They may need a connection to a charter bus service, or taxi service for their guests, and various other contract guest services, including hairdressing, facials and massage.

They may want tour guides, or shopping assistants and a galaxy of other products and services.

And that is only a few of the things that will be connected with this new hotel.

By identifying how this opportunity could be of benefit to you, you can get in on the ground floor - you can contact the hotel before they start looking for someone with your skills, offer your services and avoid the competition from others who can offer the same.

Be creative. No, a new hotel will not have a human resources office on the main floor - because the main floor isn't built yet!

If it's a chain, you can contact another hotel of the same chain and find out the information, or visit their website. What ever information you do have about this happening, do not be afraid to follow up on it, ask questions, and eventually you will find the person you need.

Whatever the news story you hear, consider what it could mean in terms of work for you, and follow up. Don't give up because the person to contact is not obvious. Dig deep and gain your reward.

Have a great resume ready, and you will probably be rewarded for your persistence and determination.

Need more job search help?

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Decide what you want to do and are qualified to do right now.

Yes, you want a job you like. I am 100% behind that choice. However, you also need to choose a job you CAN do!

Why should an employer hire you to do something he has to train you for when he could hire someone else who can already do it?

Some jobs, of course, need in house training or orientation. Some jobs will be advertised with the offer of "Will train." That's fine.

However, if you see a job that requires a specific skill, there is not much point in applying with the promise that you are a quick learner or will later take a course.

For now, go for the jobs you can do right now.

If you have aspirations for something else you can find a job that allows you to train on the job and eventually move up. Or you can take courses in the evening or online, and ultimately find the job you like.

Be patient. You can get there is that's what you want to do. But you are just asking for rejection by constantly applying for jobs for which you are not qualified.

Find out how to enjoy your job and find what you would love to do as a career.

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